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High
Performance
beauty

Maxima, for over 20 years, has established itself as
a key player in the production and distribution
of sustainable Hair Care products
for the professional market.

High
Performance
beauty

Maxima, for over 20 years, has established itself as a key player in the production and distribution of sustainable Hair Care products for the professional market.

We are currently working on creating our new website. We’ll be launching soon.

About Us

Maxima World

Beauty as the ambassador of a more authentic, conscious, and responsible way of living. This is the cornerstone of our entrepreneurial spirit.

Maxima has poured its energies and resources into the perpetual evolution of its Research & Development laboratory, now a powerhouse for the brands under its wing. Setting itself apart with an extraordinary knack for producing top-tier professional products, Maxima does so with a discerning eye for environmental sustainability. Our primary mission? Ensuring nothing short of excellence in the formulation of our products, all while embracing a mindful and responsible approach to the world around us.

  • A legacy of over 20 years

    of experience in the professional Haircare sector

  • 2 locations

    1 headquarter in Verona | 1 branch in the USA

  • 60 countries

    worldwide presence in terms of distribution

  • 75% Female Employment

    women empowerment policy

  • 100% Made in Italy

    production and supply chain 100% Made in Italy

  • Certified
    R&D

  • Made in
    Italy

  • Ingredients of natural origin

  • Sustainable process

  • A legacy of over 20 years

    of experience in the professional Haircare sector

  • 2 locations

    1 headquarter in Verona | 1 branch in the USA

  • 60 countries

    worldwide presence in terms of distribution

  • 75% Female Employment

    women empowerment policy

  • 100% Made in Italy

    production and supply chain 100% Made in Italy

  • Certified
    R&D

  • Made in
    Italy

  • Ingredients of natural origin

  • Sustainable process

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