Dear Beard is Maxima’s Brand for Men’s beauty care. Just a few months after its launch, we’ve introduced 4 new products for face, body and hair & scalp care.
Dear Beard is the result of our thorough research and accurate selection of specific ingredients.

All formulas are specifically conceived for men’s skin, are enriched with 100% pure essential oils and vegetal extracts for visible and lasting beneficial results.

Let’s explore the details of our 4 new products.
MULTI ACTIVE BAIN (multi-active shampoo) and MULTI ACTIVE LOTION (alcohol-free multi-active treatment lotion), for frequent and long-term use, are effective in the treatment of main anomalies, rebalancing and revitalizing hair&scalp.
H&B WASH is a shampoo-shower gel, a single product for both skin and hair care. Ideal for daily and very frequent use, for men who practice sports or enjoy using a handy, all-in-one product for personal hair&body care.

The essential Oils of Sweet Orange, Bitter Orange and Mandarin, and the organic Argan Oil leave the skin supple, nourished and gently perfumed.
Organic Aloe Vera and Menthol, on the other hand, give freshness, protection and balance to the hair.

ANTI-AGE RECOVER CREAM is an exclusively formulated regenerating face cream for all skin types. It leaves the skin fresh, protected and glowing, while providing long-lasting protection.
Made with Hyaluronic Acid, Vitamins and vegetable Oils with antioxydant properties, the cream has a softle, quick-dry texture. It nourishes, smoothes and relaxes facial features and minimizes the signs of age and fatigue.

The entire Dear Beard Line is 100% made in Italy and it is completely free of Paraben, SLES&SLS, Paraffin, Colourants and Silicone.