Nook THE ORIGIN COLOR: color innovation...made with passion!

COLOR INNOVATION...MADE WITH PASSION! NOOK THE ORIGIN COLOR The innovative permanent gel cream haircolor system with low ammonia level (no parabens and PPD), is enriched with organic ecocertified...


Thick Hair by Dear Beard, the new Line for 2017

Air pollution, smog and small suspended particles are “invisible”damage for hair and scalp. They are usually less addressed than more common, well-known hair damage factors like stress, dietary...


COSMOPROF NORTH AMERICA – LAS VEGAS - 15th Edition 9-11 July 2017

Cosmoprof North America, the most important event for the beauty industry for setting trends, anticipating revolutionary technologies and special events. Maxima is again present at the exhibition in...


Dear Beard: New Product Range for Men

Dear Beard is Maxima's Brand for Men's beauty care. Just a few months after its launch, we've introduced 4 new products for face, body and hair & scalp care. Dear Beard is the result of our...


Artisan: Nook Styling at its Best!

ARTISAN IS A TRIBUTE TO ORIGINALITY, CREATIVE HAIR STYLING, AND TO THE MOST DIVERSE STYLES AND PERSONALITIES. ARTISAN Genuine Styling celebrates the work of professional hair stylists, their passion...


Magic Arganoil's first anniversary

Magic Arganoil, NOOK's latest Treatment Line is celebrating one year's anniversary with two exclusive new products designed for women's natural beauty. SECRET POTION is the new reconstructing...


maxima Cosmoprof Bologna 2016

Maxima at Cosmoprof Bologna 2016

After our successful participation in Cosmoprof Asia in Hong Kong back in November 2015, where we were featured as an excellent "Made in Italy" company operating worldwide, we will also be at...