Nook THE ORIGIN COLOR: color innovation…made with passion!

NOOK THE ORIGIN COLOR The innovative permanent gel cream haircolor system with low ammonia level (no parabens and PPD), is enriched with organic...

Thick Hair by Dear Beard, the new Line for 2017

THICK HAIR by DEAR BEARD is the new Line for hair and scalp with thickening and densifying action, that can bring vigour and volume to fine, weak and...

COSMOPROF NORTH AMERICA – LAS VEGAS – 15th Edition 9-11 July 2017

Maxima is again present at the exhibition in the section “Professional Beauty Products” with its “Made in Italy” brands to present our newest...

Dear Beard: New Product Range for Men

Dear Beard is Maxima's Brand for Men's beauty care. Just a few months after its launch, we've introduced 4 new products for face, body and hair &...

Artisan: Nook Styling at its Best!

ARTISAN IS A TRIBUTE TO ORIGINALITY, CREATIVE HAIR STYLING, AND TO THE MOST DIVERSE STYLES AND PERSONALITIES. ARTISAN Genuine Styling celebrates the...

Magic Arganoil’s first anniversary

Magic Arganoil, NOOK's latest Treatment Line is celebrating one year's anniversary with two exclusive new products designed for women's natural...

maxima Cosmoprof Bologna 2016

Maxima at Cosmoprof Bologna 2016

After our successful participation in Cosmoprof Asia in Hong Kong back in November 2015, where we were featured as an excellent "Made in Italy"...